Ronald McdDonald House Charities of Chicagoland and Northwest Indiana holds an annual fundraising drive/event in conjunction with the Chicago Bears. Donors are asked to pledge a dollar amount per touchdown scored by the Chicago Bears for the current season. At the end of the season the dollars raised are matched by Dr. Pepper up to $50,000.
RASREYE was requested to create a logo for the event for the 2014 season. Working with the brand guidelines provided by the Chicago Bears, RASREYE created a logo that not only branded the Bears, but also portrayed the “fun-draiser” in an appropriate manner. In addition, we created a landing and custom page template that allows the charity to update numbers and stats in an simplified manner. These numbers are auto calculated and shown on the Chicago Bears site using an inline frame.